Note: 6 steps to make your ideas contagious

1. Social Currency: “Share Things That Make Us Look Good”
2. Trigger: Top of Mind, Tip of Tongue”
3. Emotion: “When We Care, We Share”
4. Public: “Built to Show, Built to Grow”
5. Practical Value: “News You Can Use”
6. Stories: “Information Travels Under the Guide of Idle Chatter”

Source: What are the six steps to making your ideas contagious? | Barking Up The Wrong Tree.