{"id":228,"date":"2002-10-07T13:27:10","date_gmt":"2002-10-07T13:27:10","guid":{"rendered":"http:\/\/enda.goblogmedia.com\/?p=228"},"modified":"2002-10-07T13:27:10","modified_gmt":"2002-10-07T13:27:10","slug":"perasaan","status":"publish","type":"post","link":"https:\/\/enda.goblogmedia.com\/?p=228","title":{"rendered":"Perasaan"},"content":{"rendered":"


\nFor you guys that haven’t been noticed, before I came to Bangkok, I used to work as Copywriter<\/a> for one of the Advertising Agency<\/a> in Jakarta. Dan salah satu account utama gue yang gue pegang saat itu adalah brand A Mild<\/b> milik Sampoerna<\/b>. Ini termasuk juga kerjaan buat events-nya A Mild yang sebagian besarnya adalah konser-konser-nya A Mild live.
\nKerjaan terakhir gue buat A Mild (setelah di postpone ampir dua tahun) adalah campaign “Bukan Basa Basi<\/b>” yang lagi dipasang saat ini.
\nTerus terang gue agak nyesel ga bisa liat hasil kerjaan akhir gue di launch. Gue cuma denger-denger aja tanggapan orang-orang dari artikel-artikel di Internet kayak dibawah ini:
\nDari SwaNet.com<\/b>: “Perang “Badar” Produk Massal<\/a>”
\nDari Astaga.com<\/b>: “A Mild Sekarang Tidak ‘Basa-basi’ Lagi<\/a>” & “Bukan Basa-basi, A-Mild Diprotes Masyarakat Padang<\/a>”
\nDari tiga artikel itu gue ngambil kesimpulan kalo sebagian besar yang masuk media adalah suara mereka yang berusaha merasionalisasi<\/b> maksud dari kalimat-kalimat di campaign itu, yang mana ya gapapa juga sebenernya, walo kadang nimbulin perasaan surprise-ga percaya-lucu aja buat kita yang bikin karena rasanya maksudnya bukan kesana.
\nHal lain yang juga penting dan biasanya ga kebahas adalah tentang perasaan. Karena campaign itu diarahin ke perasaan atau emosi orang yg liatnya, atau biasa suka disebut attitude campaign<\/b>.
\nNah sekarang kalo boleh gue minta tolong<\/b>, buat temen-temen yg terekspos liat campaign itu secara langsung, boleh ga gue minta feedback<\/b> apa yang temen-temen RASA<\/b> saat liat kalimat-kalimat itu? How’s that campaign makes you feel? From the top of your mind?
\nOya, juga kalo ada yang punya links<\/b> ke berita lain tentang campaign A Mild ini atau punya unek-unek sendiri, kritik, makian, atau apa aja silahkan lo ditambahin. \ud83d\ude42
\nKalimat-kalimatnya yg udah keluar antara lain:<\/p>\n

  • Ringan sama dijinjing, berat elo yang tanggung.<\/li>\n
  • Sahabat sejati selalu berbagi, emangnya pacar bisa dibagi?<\/li>\n
  • Kalau dia bilang kaya, coba tanya hasil kerja keras siapa?<\/li>\n
  • Jangan tunda besok apa yang bisa dikerjain lusa.<\/li>\n
  • Kalau cinta itu buta kenapa pakai bikini.<\/li>\n
  • Dari pada curang mendingan ganti peraturannya<\/li>\n

    Ocreh, thanks ya. \ud83d\ude42
    \nUpdate 09\/10\/02<\/b>: Buat yang pengen ngobrolin iklan-iklan yang kita liat tiap hari lebih jauh, bisa gabung di     milis kritik-iklan<\/a>. Gratis kok! \ud83d\ude42
    \nUpdate 16\/10\/02<\/b>: Iklan yang diomongin ini baru aja menang Citra Pariwara 2002<\/b>, 11 October kemaren dalam beberapa katagori. Diantaranya (ini kalo ga salah, ini karena gue ga punya list lengkapnya, ada yg punya?) adalah untuk Best TV Commercial<\/b>, Best Print Advertising<\/b>, Best Cigarrete Commercial<\/b> dan Iklan berbahasa Indonesia<\/b> terbaik untuk yg pake kalimat “Ringan sama dijinjing, berat elo yang pikul”. Hehehe.. kok bisa ya. Anyway, this means, from creative point of view<\/i>, at least Indonesian creative point of view, that campaign is creative enough lah… \ud83d\ude00<\/p>\n","protected":false},"excerpt":{"rendered":"

    For you guys that haven’t been noticed, before I came to Bangkok, I used to work as Copywriter for one of the Advertising Agency in Jakarta. Dan salah satu account utama gue yang gue pegang saat itu adalah brand A … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-aside","hentry","category-uncategorized","post_format-post-format-aside"],"yoast_head":"\nPerasaan - Enda Nasution's Weblog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enda.goblogmedia.com\/?p=228\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perasaan - Enda Nasution's Weblog\" \/>\n<meta property=\"og:description\" content=\"For you guys that haven’t been noticed, before I came to Bangkok, I used to work as Copywriter for one of the Advertising Agency in Jakarta. 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Sebelom ketemu Blog ini gue juga udah mikir2x gimana\u2026","rel":"","context":"With 16 comments","block_context":{"text":"With 16 comments","link":"https:\/\/enda.goblogmedia.com\/?p=10#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":372,"url":"https:\/\/enda.goblogmedia.com\/?p=372","url_meta":{"origin":228,"position":2},"title":"Krisis Seperempat Baya","author":"gala","date":"07\/01\/2004","format":"aside","excerpt":"Tentang krisis seperempat baya yang melanda saat umur 20-an akhir","rel":"","context":"In \"Not middle age crisis\"","block_context":{"text":"Not middle age crisis","link":"https:\/\/enda.goblogmedia.com\/?tag=not-middle-age-crisis"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":178,"url":"https:\/\/enda.goblogmedia.com\/?p=178","url_meta":{"origin":228,"position":3},"title":"Is my Blog HOT or","author":"enda","date":"26\/07\/2002","format":"aside","excerpt":"Is my Blog HOT or NOT? 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