{"id":293,"date":"2003-03-25T10:46:38","date_gmt":"2003-03-25T10:46:38","guid":{"rendered":"http:\/\/enda.goblogmedia.com\/?p=293"},"modified":"2003-03-25T10:46:38","modified_gmt":"2003-03-25T10:46:38","slug":"dicari_copywriter_dengan_pengalaman_militer","status":"publish","type":"post","link":"http:\/\/enda.goblogmedia.com\/?p=293","title":{"rendered":"Dicari Copywriter dengan pengalaman MILITER"},"content":{"rendered":"

Ditulis berdasarkan artikel “A Name Too Far<\/a>“<\/em>
\nPas jaman perang dunia ke 2, nama2x operasi yang diluncurkan sekutu biasanya ngambil nama2x yg ga deksriptif dan ga punya arti apa-apa kayak yg digunakan Winston Churchill<\/strong>:
\nAvalanche<\/strong>, Market Garden<\/strong>, Mulberry<\/strong>, atau Overlord<\/strong>
\nBaru setelah WW II<\/strong> disadari kalo pemilihan nama buat operasi yg bakal dilangsungkan bisa punya peranan penting juga dari sudut pandang bagaimana masyarakat mengambil karakteristik dari nama yg digunakan.
\nDi lain pihak, pemilihan nama dari sebuah operasi militer adalah juga kesempatan PR yang bisa digunakan buat kepentingan2x psikologis massa<\/strong>, images<\/strong> dan juga nama yg bagus bisa mempunyai kemampuan buat menjelaskan dirinya sendiri.
\nWalo itu sudah disadari setelah WW II nama-nama operasi militer yg non-deskriptif masih digunakan kayak: “Operation Blue Bat<\/strong>” buat Operasi mengirim marinir ke Lebanon tahun 1957.
\nAtau nama-nama seperti: End-Sweep<\/strong>, Pocket Money<\/strong>, atau Abilene<\/strong> yg digunakan di Vietnam
\nDan karena sebagian besar para Jendral ga berbakat jadi Copywriter<\/strong>, maka sudah pasti banyak juga pemilihan nama operasi militer yang bukannya bagus, tapi malah jadi blunder, seperti:
\n“Operation Killer<\/strong>” di perang Korea atau di Vietnam juga ada yg namanya “Operation Masher<\/strong>” (masher: tukang ngejar cewek). Atau saat pemerintahan Reagan, dipilih nama “Operation Urgent Fury<\/strong>” (urgent fury = amarah yg penting dan perlu) buat operasi invasi ke Grenada.
\nSejak itu pun pemilihan nama operasi-operasi militer ini tidak begitu sempurna, kadang ekspektasi yg dingginkan tidak tercapai karena justru nama yg dipilih memiliki makna ganda atau terlalu ambigu.
\nMisalnya Presiden Bush pertama memberi nama “Operation Just Cause<\/strong>” untuk operasi di Panama tahun 1989, nama ini jadi lucu karena debat di masalah legitimasi operasi ini sendiri yg jadinya sama sekali tidak memiliki sebab (cause) yg benar\/legitimate (just).
\nSetelah itu munculah operasi2x militer yg namanya kita kenal hingga sekarang seperti pembebasan Kuwait dari Irak (1991): “Desert Shield<\/strong>” dan “Desert Storm<\/strong>“.
\nLalu juga operasi militer US di Somalia, “Restore Hope<\/strong>”
\nDi Haiti, “Uphold Democracy<\/strong>“, dan di daerah Balkan, “Shining Hope<\/strong>“, “Determined Force<\/strong>“, dan “Provide Promise<\/strong>“.
\nPenggunaan “Provide” jadi digemari pada masa itu, sejak 1989, militer US sudah melancarkan operasi militer yang namanya “Provide Promise<\/strong>“, “Provide Refuge<\/strong>“, “Provide Hope<\/strong>“, “Provide Transition<\/strong>“, “Provide Comfort<\/strong>“, dan “Provide Relief<\/strong>“.
\nDari sini kita tau, kalo pemilihan nama operasi militer persis sama dengan cara pemilihan nama buat sebuah BRAND dan ngikutin guidelines yg sama.
\nYaitu, nama yg dipilih harus ada maknanya, identifikasi audiensnya (customers) harus tepat, dan nama yg digunakan harus singkat, padat dan mudah diingat. (anjirr berima heheh)
\nWalo ini sudah disadari, bukan berarti ga ada kesulitan dalam menemukan nama yg pas buat operasi-operasi militer ini.
\nSetelah peristiwa 9-11, operasi militer menentang terorisme diberi nama: “Operation Infinite Justice<\/strong>” yg mana kurang sreg buat orang muslim dimana keadilan “justice”, yang maha\/tidak berbatas “infinite” hanya bisa dilakukan oleh Allah SWT.
\nAkhirnya tahun 2001 itu, nama operasinya diganti dengan nama “Operation Enduring Freedom<\/strong>“, DAN sekarang operasi militer ke Irak tahun 2003 diberi nama “Operation Iraqi Freedom<\/strong>” yang pastinya ingin memberi kesan bahwa operasi ini dimasudkan untuk memerdekakan\/membebaskan rakyat Irak.
\nSeperti kita tau, ada BANYAK sebab lain yg bisa kita pikirkan sebagai sebab utama US melakukan operasi ini. Alasan humanisme pembebasan rakyat Irak mungkin<\/em> adalah salah satunya, tapi ada banyak sebab dan motif lain, dengan prioritas yg lebih tinggi seperti faktor ekonomi yg lebih tepat disebut sebagai sebab utama dari operasi militer ini.
\nPemilihan nama “Operation Iraqi Freedom<\/strong>” karenanya bukan saja TIDAK TEPAT karena masyarakat dunia akan melihatnya sebagai sebuah sebuah pemaksaan ISU, ditambah lagi karena justru pemilihan nama ini akan lebih membangkitkan sinisme terhadap ketidakjujuran motif<\/strong> dibelakang operasi ini.
\nNah, mungkin ada yang punya nama yg lebih tepat buat operasi militer US kali ini?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ditulis berdasarkan artikel “A Name Too Far“ Pas jaman perang dunia ke 2, nama2x operasi yang diluncurkan sekutu biasanya ngambil nama2x yg ga deksriptif dan ga punya arti apa-apa kayak yg digunakan Winston Churchill: Avalanche, Market Garden, Mulberry, atau Overlord … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-aside","hentry","category-uncategorized","post_format-post-format-aside"],"yoast_head":"\nDicari Copywriter dengan pengalaman MILITER - 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Intinya adalah, Internet Archive yand di pelopori oleh Brewster Kahle udah ngearsipin 5 tahun\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":335,"url":"http:\/\/enda.goblogmedia.com\/?p=335","url_meta":{"origin":293,"position":2},"title":"So close but you cannot touch it","author":"enda","date":"23\/07\/2003","format":"aside","excerpt":"Dari sekian banyak teknologi yg bisa kita nikmatin skrg ini, salah satu favorit gue adalah Instant Messenger. Dulu pertama kenal IM gue pake ICQ (I seek you) trus ga tau kenapa ga pernah suka MSN Messenger walo pernah pasang. Dan sekarang sih gue settle sama Yahoo Messenger, walo ada Trillian\u2026","rel":"","context":"With 38 comments","block_context":{"text":"With 38 comments","link":"http:\/\/enda.goblogmedia.com\/?p=335#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":377,"url":"http:\/\/enda.goblogmedia.com\/?p=377","url_meta":{"origin":293,"position":3},"title":"Medical Check Up di Bangkok","author":"gala","date":"26\/02\/2004","format":"aside","excerpt":"Sepagian hari ini gue habiskan buat medical check up resmi dari kantor. Ga hanya kantor gue, tapi semua company dibawah grup ini dan _semua_ orang dijadwalkan buat ikutan *medical check-up* ini. 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Dengan cara ini kalo tiba-tiba dia mati, arwahnya gak akan penasaran\u2026","rel":"","context":"With 30 comments","block_context":{"text":"With 30 comments","link":"http:\/\/enda.goblogmedia.com\/?p=251#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=293"}],"version-history":[{"count":0,"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/293\/revisions"}],"wp:attachment":[{"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/enda.goblogmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}